We’ve been hearing whispers about Gareth Pugh at New York fashion week for what feels like all summer, but just today his P.R. office confirmed that the London designer will be showing a video directed by Ruth Hogben at MAC & Milk on September 13. “When MAC invited me to be part of their New York fashion week plans, I thought it was the perfect opportunity for me to make a new fashion film,” Pugh explained in an e-mail. “It will hopefully set the mood for my catwalk show, which will take place as usual in Paris. It will represent the essence of what the show this season is about, although it couldn’t be further from a trailer. It’s more of an abstract insight.” A private showing for invited guests will take place between 8 and 10 p.m. on the 13th. Afterward—wait for it—he’ll screen the short film for the public at a nearby address. Pugh fans can get their names on the guest list by logging on to MAC’s Facebook page.